คอร์สของฉันUncategorized
Existing ecosystem Traditional Trade (General Trade) channel in Thailand
Many global FMCG companies that locate in SEA, especially in Thailand, would implement sale force automation system through local distributor nationwide (Traditional Trade) due to focus more secondary sale information.
These system enhance information analysis from selling from local distributor to outlet which can drill more data in term of trade channel, product segmentation, salesman, customer shop type, call summary, trade promotion as well as stock cover day (both local distributor stock and outlet stock).
It will lead commercial sale and marketing team do plan with difference monthly trade promotion by region. That result to propose right program to right target consumer and better ROI.
So system that implement in GT/TT channel had been implemented for 18 years ago and enhance feature in both front-end & back-end application till present.
I usually call “Office automation”. It consist of
- Primary sale(Sell in, ship in) : These data come from supplier sell product to local distributor (ERP interface to SFA)
- Secondary sale(Sell out, ship out) : These data come from local distributor sell product to outlet (front-end & back-end of SFA)
- Business Intelligence & report analysis : Transform data through value information via by BI tools (ERP,SFA interface to BI)
- Accounting information system : This application is used for local distributor by interfacing from SFA to this application automatically which decease problem of re-key, error, redundancy process and finally get 100% budget.(SFA interface to Accounting information system)
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